We are not just crafts, we are culture and tradition

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About the Spinning Wheel

We are the first collective artisan brand in the Amazonas region, which houses more than 35 craft associations from different lines such as:

Textiles, Carving, Fiber, Jewelry, Pottery and Ceramics from the provinces of Chachapoyas, Luya, Bongará and Condorcanqui.

Our Products
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WE TRANSFORM TALENT INTO OPPORTUNITY

Strengthening Amazonian craftsmanship with a global vision

La Rueca is a strategic initiative of the Technological Innovation Center for Crafts and Tourism (CITE Utcubamba Amazonas) , aimed at enhancing the competitiveness of artisans in the Amazonas region.

Its purpose is to improve the commercial integration of the artisanal sector, facilitating its access to national and international markets through innovation processes, capacity building, and the promotion of cultural identity.

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Our Essence

Committed to sustainable, competitive and distinctive craftsmanship
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Mission

Contribute to the decentralized and sustainable development of the artisanal sector in the Amazonas region, strengthening its integration into local, national, and international markets. We promote design innovation, competitiveness, and the internationalization of artisanal associations, fostering socially and environmentally responsible practices.

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Vision

To be the leading trade association for the marketing of handicrafts in the Amazon region, recognized as a technical and strategic benchmark for cultural and innovative development. We aspire to increase the competitiveness of the entire artisanal production chain at the regional and national levels, generating impact through identity and sustainability.