

WHO ARE WE?
We are the first collective artisan brand in the Amazon region, which houses more than 27 craft associations from different lines such as: Jewelry, wood, textiles and ceramics from the provinces of Chachapoyas, Luya, Bongará and Condorcanqui.
La Rueca was born from the initiatives of the Technological Innovation Center for Crafts and Tourism Utcubamba Amazonas www.citeutcubamba.pe with the aim of improving the commercial articulation of crafts by improving their competitive level in national and international markets.


MISSION
Contribute to generating the decentralized and sustainable development of the marketing of Amazonian crafts to local, national and international markets, promoting innovation in product design, competitiveness and internationalization of artisan associations with social and environmental responsibility.
VISION
To be the leading business association in the Amazon region for the marketing of crafts, as a technical and political reference in the formulation of innovative and cultural development proposals to improve the competitiveness of the crafts production chain at the regional and national level.


MISSION
Contribute to generating the decentralized and sustainable development of the marketing of Amazonian crafts to local, national and international markets, promoting innovation in product design, competitiveness and internationalization of artisan associations with social and environmental responsibility.
VISION
To be the leading business association in the Amazon region for the marketing of crafts, as a technical and political reference in the formulation of innovative and cultural development proposals to improve the competitiveness of the crafts production chain at the regional and national level.